Before we dive into the specifics of visual collection filters let’s clarify what they are and why they’re important.

A collection is a group of products organized in a category. An example of this is when an online clothing store groups items in shirts, pants, swimwear, shoes, etc. This happens in every aspect of the consumer experience, even in your traditional brick-and-mortar stores. This is why it’s important to continue this principle in an e-commerce environment. 

Visual collection filters are important because of these four principles: 

1. Easy for guests to find specific products.  
2. Exhibits a variety of products simultaneously. 
3. Keeps it professional-looking.
4. Brand elevation. 

Here are some tips on adding visual collection filters: 

1. Showcase them on your homepage.
2. Have professional product images.
3. Include standard SEO for your image tags.
4. Show the different collections in your menu tab. 

The ultimate goal of e-commerce is to drive the user deeper into the site and convert them to purchase. Collection filters entice the user to click through the site and view the various products side-by-side. We recommend having images or icons on the homepage to represent these different collections. Imagery helps display your collections and holds the guest’s attention for more extended periods. If you have questions about adding a visual collection filter to your client’s e-commerce site contact Hailey at [email protected]!