Ever find yourself checking off tasks from your daily list, yet haunted by the nagging feeling that you’ve overlooked something? Perhaps it’s that blog post you’ve been meaning to draft, a LinkedIn update you planned to share, or a follow-up email with a potential lead that slipped through the cracks.

You’re not alone in this. Many of us have a mental checklist of website updates we intend to tackle—updates that often remain just that: intentions.

While we all acknowledge the critical role of regular website maintenance, the actual execution can sometimes feel daunting.

That’s why, over the next seven weeks, I’m excited to guide you through a series of manageable, bite-sized tasks designed to incrementally enhance your website’s effectiveness.

Before we dive in, let’s set the baseline. Take a moment to review your website’s current traffic stats on Google Analytics. Identify the page that’s attracting the most visitors. If you’re unfamiliar with Google Analytics, here’s step-by-step instructions to find this information. 

Your task for this week? Simple. Log into your website and refresh the content on just that high-traffic page. Tweak the paragraphs, spruce up the headers, and iron out any discrepancies you might spot.

And that’s all there is to it! Congratulations on taking the first step towards a more dynamic and engaging website.

Stay tuned for next week’s email, where I’ll share your next easy-to-implement website maintenance task.

P.S. I encourage you to keep a close eye on your Google Analytics data throughout the next seven weeks. Whether you take screenshots, save the data, or jot down key metrics, keeping track of this information will allow you to witness the tangible improvements in real-time as we progress through this series.

P.P.S. If your website maintenance has fallen to the way side. Consider signing up for WebPulse, our website maintenance program.